Swarovski Optik

Established 1949

Founded in 1949 by Wilhelm Swarovski, son of Daniel Swarovski, founder of Swarovski crystal (est. 1895), Swarovski Optik KG is the manufacturer of world’s most iconic binoculars. With access to the specialized glass production and finishing technologies in his father’s jewelry factory, Wilhelm developed his first 6×30 binocular.

Using a novel prism fabrication and grinding process, Swarovski Optik assigned its first serial product, the Habicht 7×42, in 1951. The Habicht grew out to become the industry standard in the field of hunting optics. Swarovski Optik is still part of the Swarovski group and holds a royal warrant of appointment to Queen Elizabeth II.

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© Swarovski Optik KG, Absam, Austria

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