Camera (Polaroid)

Polaroid

SX-70 (1972), Henry Dreyfuss

Founded in 1937 by Edwin H. Land, Polaroid is best known for its Polaroid instant film and cameras. In 1947, Polaroid introduced its first consumer camera, the Land Camera Model 95. This was the first camera to use instant film.

Produced from 1972 to 1981 and used by Ansel Adams, Andy Warhol, Helmut Newton and Walker Evans, the SX-70 is Polaroid’s most iconic camera. Designed by Henry Dreyfuss, the elegant SX-70 was compact enough to fit in a pocket when collapsed. Taken pictures were ejected automatically and developed quickly without chemical residue.

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© Polaroid Corporation, Cambridge, Massachusetts, US

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