ZanottaBlow (1967), Jonathan De Pas, Donato D’Urbino, Paolo Lomazzi & Carla Scolari
Designed in 1967 by Jonathan De Pas, Donato D’Urbino, Paolo Lomazzi, Carla Scolari, Blow is the first piece of inflatable living room furniture to be mass-produced. Inspired by pop culture, this light, transparent and inexpensive chair helped gain manufacturer Zanotta a reputation for its bold attitude toward interior design. Creating the chair was more difficult than expected: PVC could not be glued like neoprene (the material commonly used in rubber boats). So in order to keep the material transparent, the designers needed to weld the foil electronically – a new technique in the days.
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