Trousers (Chinos)

Incotex

Established 1951

Founded in 1951 by Carlo Compagno in Venice, Incotex manufactures pants for the high segment of the market. In the 1980s, when Compagno’s sons Marzio and Roberto entered the family business, the company expanded and began producing pants on license for Burberry, Faconnable and Ermenegildo Zegna.

Developed in the mid-19th century for British and French military uniforms, chinos or khakis were originally made to be hard-wearing and comfortable pants for soldiers to wear. The term chino derived from Spanish slang and became common usage after WWII. The original khaki (light brown) is the traditional and most popular color, but chinos are made in many shades. It is hard to determine the proper inventor of the chino, and almost every fashion brand carries a pair of chinos in its collection. The best chinos on the market are made by Incotex, who first recognized the growing demand for slimmer-fitting pants. In their own words: ‘we make dad’s pants, historically, now we want to make the son’s.’

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© Incotex, Venice, Italy

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