Eyelash curler

Shu Uemura

Established 1960

Founded in 1960 by Hollywood make-up artist Shu Uemura, Shu Uemura Cosmetics is a Japanese brand of cosmetics. Trained as a make-up artist at the Tokyo Beauty Academy, Shu Uemura gained critical acclaim for transforming Shirley MacLaine into a Japanese woman for film My Geisha (1962). He soon became one of Hollywood’s favorite artists.

The company’s product line expanded over the years to include hair and lifestyle products, perfume, fake eyelashes and handmade makeup brushes. Shu Uemura became popular among fashionistas and his eyelash curlers were mentioned in the film The Devil Wears Prada (2006).

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© L’Oréal S.A., Clichy, France

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