Fragrance (Men’s III)

Floris of London

Floris no. 89 (1951)

Founded in 1730 by Juan Famenias Floris, Floris of London is the oldest retailer of fragrances in the UK. It is located on Jermyn Street, in the same building Juan Floris created the business almost three centuries ago. Floris is still family owned and holds two Royal warrants. Famous customers include Florence Nightingale, Beau Brummell (the famous dandy of the early 19th century) and James Bond.

First introduced in 1951 and named after the house number of their shop on Jermyn Street, Floris’ most iconic fragrance is No. 89. This classic and timeless scent conjures fresh citrus top notes of bergamot and orange, imbued with herbaceous tones of lavender. Ian Fleming, the creator of James Bond, was an avid No. 89 user and also mentions Floris in his novels ‘Moonraker’, ‘Diamonds are Forever’ and ‘Dr. No’.

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© Floris of London, London, UK

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