Handbag (III)

Louis Vuitton

Speedy bag (1932)

Founded in 1835 by Louis Vuitton as a small company crafting travel bags and luggage, Louis Vuitton today is one of the world’s most iconic luxury brands. Vuitton started business as a trunk maker and his products were in high demand. To avoid counterfeits and replicas, Vuitton introduced and trademarked the Damier canvas pattern in 1888. In 1896, he introduced the Monogram Canvas, taking inspiration from the popular Oriental designs that were in vogue during the Victorian era. Also, the Monogram was harder to copy.

The Speedy bag was the first handbag that the brand created. It was based on the iconic Keepall weekend bag, which was designed by Louis Vuitton’s son Georges in 1930. The Keepall became so popular that Georges introduced a smaller bag resembling it, but for everyday use. The Speedy bag was originally a 30cm size, but in 1965 Vuitton created a smaller 25cm size for Audrey Hepburn. Today the Speedy is also available in 35 and 40cm.

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© Louis Vuitton, Paris, France

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