FendiPeekaboo (2009), Silvia Venturini Fendi
Founded in 1925 by Adele and Edoardo Fendi, Fendi is an Italian luxury fashion house, specialized in fur and leather goods. In 1965, Karl Lagerfeld joined Fendi as a creative director for the women’s ready-to-wear collection. In 1994, the founder’s granddaughter, Silvia Venturini Fendi, joined the company to become creative director for accessories and men’s lines. In 2001, Fendi became member of the LVMH group.
Designed in 2009 by Silvia Venturini Fendi, the Peekaboo is Fendi’s most iconic handbag. The name refers to the signature jacquard lining that peeks out when the bag is opened. After its debut, the Peekaboo came back on a couple years after its initial peak, turning into a cult classic and becoming Fendi’s most popular model.
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