Jelly shoes

Sarraizienne

Established 1949

Jelly shoes, named after the the jelly-like sheen, are shoes made of PVC plastic. The exact origins of the jelly shoes are unclear. After the war there was a shortage of leather, so the story goes, and people were forced to look at different production options. The use of moulded plastic was an available option.

Founded in 1946 by Jean Dauphant, Sarraizienne was the first company to produce jelly shoes. The marketed the shoes as Méduse (jellyfish) and they became an instant classic.

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© LaMeduse, London, UK

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