Lip balm (stick)

ChapStick

Established 1880

Invented in 1880 by Dr. Charles Browne Fleet, ChapStick is a brand name of lip balm now manufactured by Pfizer Consumer Healthcare. In 1912, Kip Martin bought the rights to the product from Brown Fleet for five dollars. The initial ChapStick looked like a candle wrapped in tin foil, but Martin melted the mixture, cooled it, and cut it into sticks. The product was a instant success. In 1950, Frank Wright, Jr. designed the logo that is still in use today. In 2009 Chapstick came in hands of Pfizer.

ChapStick is intended to help treat and prevent chapped lips, hence the name. The many varieties also include sunscreen. Due to its popularity, the term has become a genericized trademark. It popularly refers to any lip balm contained in a lipstick-style tube and applied in the same manner as lipstick. ChapStick is sometimes available in special flavors developed in connection with marketing partners or with charitable causes such as breast cancer awareness, in which 30¢ is donated for each stick sold.

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© Pfizer Inc., New York City, US

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