Camera (medium format)

Hasselblad

Established 1841

Founded in 1841 by Fritz Victor Hasselblad, Victor Hasselblad AB is a manufacturer of medium-format cameras and photographic equipment based in Gothenburg, Sweden. In 1957 Hasselblad introduced their most iconic camera, the 500C, to replace all the original V-system models, which had returning problems with the shutter. Hasselblad only kept the legendary physical shape of the original, and started almost from scratch to make a this new and more reliable model.

Because of the long service life and interchangeability of lenses film backs and prism finders, Hasselblad’s V-System cameras are widely used by professional and serious amateur photographers. The 500c stayed in production until 1970. Hasselblad’s newer H-System cameras are market leaders in the medium-format digital camera market.

Trivia:
* perhaps the most famous use of the Hasselblad camera was during the Apollo program missions and the first moon landing. Almost all of the still photographs were taken with modified Hasselblad cameras.

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© Hasselblad, Göteborg, Zweden

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