Founded in 1870 by barber William Henry Penhaligon, Penhaligon’s is an English perfume house that holds two long-standing Royal Warrants. The original shop was situated in Jermyn Street next to the street’s Hammam, where William dreamt up his first scent in 1872, Hammam Bouquet, after inhaling the aromas of his neighbouring Turkish baths.
Created in 1902 Blenheim Bouquet is Penhaligon’s most well-known scent. The interesting thing to note about the scent, is the lack of heart notes. Blenheim Bouquet is discreet, sensual and timeless: it is hard to imagine it was created over one hundred years ago. Named after the iconic Blenheim Palace in Oxfordshire, and created as a bespoke fragrance for the duke of Marlborough (whose descendants include Sir Winston Churchill), Blenheim Bouquet can almost be described as aristocracy-in-a-bottle: balanced, simple and inconspicuous, the ultimate high-end fashion statement which doesn’t need to be ostentatious in order to stand out.
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