Founded in 1990 by interior designer Alessandro Agrati, Culti is a manufacturer of home fragrances, credited for inventing the reed diffuser. Inspired by hand-woven wicker baskets, Agrati discovered that when a bunch of rattan sticks are soaked in the perfume the full intensity of a fragrance is gradually released into the air. This unique technique proved to be ideal for evenly and delicately diffusing a fragrance into a room.
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