Shaving cream

Proraso

Established 1948

Proraso was founded in 1908 by Ludovico Martelli as a cosmetics company under his own name. His son Piero joined the company in 1948 and introduced a ‘crema miracolosa’ under the Proraso brand name – a miracle cream that could be used both before and after shaving. After years of dedicated research, finally a product was there that exceeded the high expectations of Italian men. Sixty years later the company is still run by the Martelli family.

The British brands Truefitt & Hill, Geo F. Trumpers, D.R. Harris as well as Taylor of Old Bond Street all produce great shaving creams with a variety of different fragrances, but when you think wet shaving, you have to think Proraso with their iconic green and white barber pole stripes. Developed with natural ingredients and with no animal products, Proraso shaving cream is one of the best known and most popular of all time. For eighty years Proraso has guarded its secret formula based on eucalyptus oil and their old world barbershop products have been exceptional in scent, performance, and looks.

Why on Wikiconic?
Innovation.
Alternatives
Photo credits
© Proraso, Florence, Italy

Care has been taken to trace the ownership of any copyright material and to contact the owner. The author does not intend to infringe on anyone’s copyright for text, photos or otherwise. Anyone who feels that any item in these pages may have inadvertently breeched their copyright should advise the author via the contact sheet, including a link to the page, so that appropriate remedial action can be taken.

Buy now

Leave a Reply

Your email address will not be published. Required fields are marked *