Stroller

Bugaboo International

Bugaboo Cameleon (1999), Max Barenburg

Founded in 1999 by Max Barenburg, Bugaboo International B.V. is a Dutch design company that makes pushchairs for infants and toddlers. Barenbrug produced his first Bugaboo at the Eindhoven Design Academy. His aim was to make a stroller that a man would like. With its chunky design and solid colours, the Bugaboo has the look-and-feel of outdoor gear used for climbing or camping. He came up with the name Bugaboo by accident. When he looked up buggy in the dictionary he stumbled upon the word bugaboo (little goblin or ghost).

You don’t need to have children to have heard of Bugaboo – you just need to know a middle-class parent. Actually, all you need do is open the paper, and there will be a celebrity mum or dad pushing it. Celebrities pictured with a Bugaboo have included Madonna, Gwyneth Paltrow, Stella McCartney, Gwen Stefani and Matthew McConaughey, amongst many others.

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© Bugaboo International B.V., Amsterdam, The Netherlands

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