Swiss Healthcare SolutionsBroxodent (1956), Dr. Philippe Guy Woog
The world’s first automatic toothbrush was invented in Switzerland in 1956 by Dr. Philippe Guy Woog. Initially created for orthodontic patients or people with limited motor skills, the brush plugged into a standard wall outlet and ran on line voltage.
In that same year Woog founded Broxo S.A. as a small business to market his creation, which he named the Broxodent. In 1959 sales took off when the Broxodent was introduced in the US by Squibb Pharmaceutical. With over 160 clinical studies, the Broxo toothbrush remains the world’s most clinically tested oral device. Today, research and development for the Broxo line of product still takes place in Switzerland by Swiss Healthcare Solutions, Sàrl.
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