Track suit (1967)

Founded in 1949 by Adolf ‘Adi’ Dassler, Adidas is a designer and manufacturer of sports shoes, clothing and accessories. Designed in collaboration with German soccer star Franz Beckenbauer, the now iconic tracksuit was launched in 1967. Its was Adidas’ first piece of apparel and opened a whole new business to the company.

Combining synthetic nylon fabrics, these early designs set up the foundations for the modern-day tracksuit: a monochromatic pant and jacket set. Earlier models from Adidas even featured classic stirrups (see below). In the days, the track suit was worn almost exclusively before or after sports. In the 1970s tracksuits began to blend with fashion.

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© Adidas, Herzogenaurach, Germany

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