Louis VuittonKeepall bag (1930)
Founded in 1835 by Louis Vuitton as a small company crafting travel bags and luggage, Louis Vuitton today is one of the world’s most iconic luxury brands. Vuitton started business as a trunk maker and his products were in high demand. To avoid counterfeits and replicas, Vuitton introduced and trademarked the Damier canvas pattern in 1888. In 1896, he introduced the Monogram canvas, taking inspiration from the popular Oriental designs that were in vogue during the Victorian era. Also, the Monogram pattern made copying even harder.
Introduced in 1930, the iconic Keepall was the first foldable weekend bag. Where others were still producing trunks in various sizes, Vuitton created a bag that embodied the spirit of modern travel. Light, supple and always ready for immediate departure, the cabin-friendly(!) Keepall 50 can easily fit a long weekend’s wardrobe.
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