Men’s Apparel

Shirt (white)

Founded in 1957 by Luigi Borrelli, Luigi Borrelli is an Italian menswear brand from Naples, Italy, mostly known for its luxurious shirts.

Jacket (forestière)

Founded in 1933 by Jankel Grimbert, Arnys is one of the most exclusive gentlemen’s outfitters, located on 14 Rue de Sèvres in the Parisian Saint-Germain-des Près district.


Founded in 1891 by Édouard Blanchard, J.M. Weston is a French luxury leather goods company, renowned for its handmade shoes for men

Jacket (aviator)

Founded in 1893 as a gentlemen’s outfitter, D. Lewis Ltd is the oldest British motorcycle clothing company, mostly known for its leather jackets.

T-shirt (hemp)

Founded in 2005 by Rob Jungmaven, Jungmaven is the world’s leading manufacturer of hemp apparel. Jungmaven is trying to change the fashion industry by using eco-friendly materials.

Jacket (driving)

Founded in 1975 by Massimo Osti as Chester Perry Company, C.P. Company is a manufacturer of functional outerwear, mostly known for its innovative fabrics and processing techniques.

Men’s shoes (car)

Founded in 1963 by Gianni Mostile, The Original Car Shoe is an Italian footwear company, mostly known for inventing the moccasin with rubber nubs on the soles.

Loafers (apron)

Founded in 1847 by Rebecca & Matthew Wildsmith in Piccadilly, London, Wildsmith is the manufacturer of the first ever slip-on loafer shoe, the Wildsmith loafer.

Coat (raglan sleeve)

A raglan sleeve is a sleeve that extends in one piece to the collar, thus leaving a diagonal seam from underarm to collarbone. The raglan sleeve was first introduced by Aquascutum.

Boots (chukka)

Chukka boots are open-laced, ankle-high suede boots. The essential chukka’s are unlined, with two to three pairs of eyelets, and have thin leather soles and rounded toes.


Founded in 1853 by Levi Strauss as a dry goods business, Levi Strauss & Co. is known worldwide for its denim jeans.

Smoking (tuxedo)

Founded in 1806 by James Poole in Brunswick Square, as a shop specialized in military tailoring, Henry Poole & Co today is a gentleman’s bespoke tailor.


Founded in 1871 by Johann Jakob Zimmerli, Zimmerli is a Swiss manufacturer of luxurious underwear, renowned for its use of natural fibres and careful production ensuring the highest standards.

Jacket (Suede)

Founded in 1911, after doing business under the name English Fashion Waterproof, Valstar was the first Italian manufacturer of rainwear, known for its high quality trimmings and finishing.

Men’s shoes (wholecuts)

Founded in 1895 by Italian Alessandro Berluti, Berluti is a manufacturer of shoes and boots, especially known for its unique leather finishing of calfskin, kangaroo leather, alligator skin and other exotic leathers.

Coat (overcoat)

Founded in 1805 by John Crombie and his son James, J&J Crombie Ltd. is a manufacturer of high-end clothing and accessories, and one of Britain’s oldest brands.


Founded in 1971 in Saint Tropez by automobile journalist Fred Prysquel, Vilebrequin is a fashion brand specialized in swimwear and beachwear.

Boots (Chelsea)

Attributed to Queen Victoria’s shoemaker J. Sparkes-Hall, who patented the design in 1851, Chelsea boots are ankle-high boots with an elastic side panel on the side.

Loafers (tassel)

In 1936, the Bass Shoe Co. already introduced the Weejun loafer, which also features on Wikiconic. The tassel loafer dates back to 1948 and can be seen as a typical postwar frivolity.

Shirt (French cuff)

The history of the French cuff shirt is unknown. Some claim it was born because Napoleon ordered extra-long sleeves for his soldiers to wipe their noses and to fold the excess back to hide the evidence.

Coat (peacoat)

Founded by Edgard Camplin in 1850, Camplin today makes the best peacoats available. In 1888 Camplin started supplying to the Royal Navy, but the success came when there was a need of standardization in uniform production.

Surf trunks

Founded in 1954 by Nancy and Walter Katin as a small boat cover business, Kanvas by Katin is one of the oldest surf shops in California.

Shirt (polo)

Founded in 1933 by René Lacoste and André Gillier, Lacoste is a French clothing company that sells high-end clothing, footwear and most famously polo shirts.