Established 1929

Founded in 1915 by L.A. Jackson, The London Rubber Company was a wholesaler of imported condoms and barber shop supplies. Subsequently renamed London International Group, the company started to develop a consumer based product portfolio, such as condoms, surgical and industrial rubber gloves.

Launched in 1929, using a new liquid latex dipping manufacturing technique, Durex (an acronym of durability, reliability and excellence) soon became the condom of choice in the UK. Despite some opposition to the product in the beginning, the company was greatly helped by the Church of England ruling in 1930 that birth control could be used by married couples.

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© SSL International plc, London, UK

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