Founded in 1947 by Roy and Alice Holubar, Holubar Mountaineering was a manufacturer of innovative mountaineering equipment. Holubar pioneered new materials such as 60/40 cloth and was one of the first to make sleeping bags of nylon and down. When Robert De Niro wore their legendary mountain parka in the movie classic The Deer Hunter in 1979, the brand obtained an iconic status.
In 1981 Holubar was sold to The North Face, who re-branded stores and products to The North Face. In 2008 Alberto Raengo from Fritz S.r.l. bought the Holubar brand name and brought it back to live. The iconic Deer Hunter mountain parka was re-introduced in 2016:
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