M·A·C·Ruby Woo (1999)
Founded in 1984 by Frank Toskan and Frank Angelo, M·A·C· (an abbreviation for Make-up Art Cosmetics) is a cosmetics manufacturer, mostly know for its lipsticks. Makeup artist Frank Toskan began to craft a niche market in the world of makeup, he was for example the first to address ethnicity in makeup, and grew out to be the leader in creative cosmetic innovation worldwide.
M·A·C·’s claim to fame was in 1990, when they created a lipstick for Madonna that could last through an entire performance. It was called Russian Red and Madoona used it for her Blonde Ambition tour. In 1999, Mac created an ever matter version, Ruby Woo, which was a instant bestseller and grew out to become the world’s most iconic lipstick. Mariah Carey, Lady Diana, Linda Evangelista, Naomi Campbell, Cher, and Janet Jackson were all avid Ruby Woo users. In 1998, M·A·C· became part of the Estée Lauder Companies.
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