Milkshake maker

Hamilton Beach

Established 1910

Founded in 1910 by inventor Frederick J. Osius in Racine, Wisconsin, the Hamilton Beach Manufacturing Company designs, markets, and distributes a multitude of small electric household appliances. It was named after two men Osius hired: Louis Hamilton for advertising and Chester Beach as a mechanic. In 1905 Chester Beach had invented a high-speed fractional motor, which the company used in many of its products. The first products were a line of high-quality vibrators.

In 1911 Osius en Beach designed the agitator implement for the now iconic Drink Mixer, the Cyclone. The mixer was designed to agitate Horlick’s Malted Milk and it was the first practical electric drink mixer of its kind in the world. With its characteristic spindle and metal container, the Hamilton Beach drink mixer was found at soda fountains of drug stores throughout North America. The spindle drink mixer was expanded in the 1930s to enable multiple milk shakes to be processed at once. Today, the original company continues as the Hamilton Beach side of Hamilton Beach Brands, Inc. and still produces this iconic mixer.

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Photo credits
© Hamilton Beach Brands Inc., Glenn Allen, US

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