Slazenger
Established 1881Founded in 1881 by Ralph and Albert Slazenger, Slazenger is a British sporting goods manufacturer and today one of the oldest surviving sporting brand names. In the days, Slazengers produced ‘The New Game of Lawn Tennis’ complete in a box.
In 1902 Slazenger was appointed as the official tennis ball supplier to Wimbledon and, with the current deal set to run until 2015, it remains one of the longest unbroken sporting sponsorships in history. In the time of wooden tennis rackets, brands as Slazenger and Dunlop were a dominant force. With the popularity of the metal tennis rackets in the early 1980s, and of composite materials such as fiberglass and Kevlar later, new brands became popular due to their ability to meet the consumer trends and demand for the new technology. Slazenger was slow to react and slowly fell from grace. When it comes to rackets Wikiconic recommends another brand, but Slazenger still produces, by far, the most iconic tennis balls in the world.
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