Within each product category, there always is one iconic brand that has set the tone for others in terms of design, heritage or innovation. All these timeless classics are featured on Wikiconic – easily browsable per product category. 

Surpassing plain snobbery or the debiting of good taste, Wikiconic looks objectively at objects, stripping them from all marketing veils. In many cases you can safely say that buying another brand is a compromise – or just being silly. Heritage, innovation and design are obvious words in the quest for an iconic piece. Other criteria are autonomy, craftsmanship, tradition (limit yourself to what you do best) and geographical position (ordering a steak in Marseille is ridiculous, as is eating sea fish in Switzerland).

In short, Wikiconic tries to answer the following question: given a certain product category – which brand should I buy?

Latest objects

Doll

Founded in 1945 by Harold Matson and Elliot Handler as a dollhouse furniture company, Mattel is the manufacturer of the original Barbie fashion doll.

Car (rally)

First launched in 1994 and developed especially for competitive sport, the Subaru Impreza WRX STi is one of the most successful rally cars ever.

Mascara

The history of mascara goes back to the down of modern human civilization. Ever since Ancient Egypt, people want to make their eyes and eyelashes more beautiful

Jacket (forestière)

Founded in 1933 by Jankel Grimbert, Arnys is one of the most exclusive gentlemen’s outfitters, located on 14 Rue de Sèvres in the Parisian Saint-Germain-des Près district.

Push-up bra

Founded in 1939 by Moe Nadler as the Canadian Lady Corset Company, Wonderbra is a manufacturer of underwear, mostly known for having designed the push-up bra as we know it today.