Within each product category, there always is one iconic brand that has set the tone for others in terms of design, heritage or innovation. All these timeless classics are featured on Wikiconic – easily browsable per product category. 

Surpassing plain snobbery or the debiting of good taste, Wikiconic looks objectively at objects, stripping them from all marketing veils. In many cases you can safely say that buying another brand is a compromise – or just being silly. Heritage, innovation and design are obvious words in the quest for an iconic piece. Other criteria are autonomy, craftsmanship, tradition (limit yourself to what you do best) and geographical position (ordering a steak in Marseille is ridiculous, as is eating sea fish in Switzerland).

In short, Wikiconic tries to answer the following question: given a certain product category – which brand should I buy?

Latest objects

Chair (steel)

Based in Autun, Burgundy, Xavier Pauchard (1880-1948) was a pioneer of galvanization in France. After World War I, he founded a manufacture of galvanized sheet-metal domestic items.

Jacket (work)

Founded in 1889 by Hamilton Carhartt, Carhartt is an American clothing company, mostly known for its work clothes such as jackets, overalls and coveralls.

Lipstick

Founded in 1984 by Frank Toskan and Frank Angelo, M·A·C· (an abbreviation for Make-up Art Cosmetics) is a cosmetics manufacturer, mostly know for its lipsticks.