Within each product category, there always is one iconic brand that has set the tone for others in terms of design, heritage or innovation. All these timeless classics are featured on Wikiconic – easily browsable per product category.
Surpassing plain snobbery or the debiting of good taste, Wikiconic looks objectively at objects, stripping them from all marketing veils. In many cases you can safely say that buying another brand is a compromise – or just being silly. Heritage, innovation and design are obvious words in the quest for an iconic piece. Other criteria are autonomy, craftsmanship, tradition (limit yourself to what you do best) and geographical position (ordering a steak in Marseille is ridiculous, as is eating sea fish in Switzerland).
In short, Wikiconic tries to answer the following question: given a certain product category – which brand should I buy?