Within each product category, there always is one iconic brand that has set the tone for others in terms of design, heritage or innovation. All these timeless classics are featured on Wikiconic – easily browsable per product category. 

Surpassing plain snobbery or the debiting of good taste, Wikiconic looks objectively at objects, stripping them from all marketing veils. In many cases you can safely say that buying another brand is a compromise – or just being silly. Heritage, innovation and design are obvious words in the quest for an iconic piece. Other criteria are autonomy, craftsmanship, tradition (limit yourself to what you do best) and geographical position (ordering a steak in Marseille is ridiculous, as is eating sea fish in Switzerland). In short, Wikiconic tries to answer the following question: given a certain product category – which brand should I buy?

Latest articles

This thing called iconic

An iconic object is something extremely successful and admired. It is coveted by everybody, the flagship model. However, it can also be a representative of an object category.

The downside of abundance

Pick me up a blender on your way back from work, my girlfriend asked me. And there I stood, in a heavily lit kitchen appliance shop in front of fifteen neatly polished blenders.

On (good) taste

It’s human nature to judge, evaluate and express a preference. Criticism is one of man’s basic survival instincts: he simply wants to avoid things that are not good for him.

Latest objects

Shirt (white)

Founded in 1957 by Luigi Borrelli, Luigi Borrelli is an Italian menswear brand from Naples, Italy, mostly known for its luxurious shirts.

Golf shoes

Founded in 1857 as the Furt and Packard Shoe Company and soon thereafter named Field and Flint Company, FootJoy is the number one seller of golf shoes and gloves in the United States.

Tricycle

Founded in 1932 by blacksmith Anders Winther, Winther is a manufacturer of quality bikes for kids and adults, mostly known for its iconic model 405 tricycle.