Chair (steel)

Based in Autun, Burgundy, Xavier Pauchard (1880-1948) was a pioneer of galvanization in France. After World War I, he founded a manufacture of galvanized sheet-metal domestic items.

Jacket (work)

Founded in 1889 by Hamilton Carhartt, Carhartt is an American clothing company, mostly known for its work clothes such as jackets, overalls and coveralls.


Founded in 1984 by Frank Toskan and Frank Angelo, M·A·C· (an abbreviation for Make-up Art Cosmetics) is a cosmetics manufacturer, mostly know for its lipsticks.

Armchair (swivel)

Introduced in 1958 by Danish architect and designer Arne Jacobsen (1902–1971), the Swan chair is one of his most iconic pieces of furniture.

Suit (women’s)

Founded in 1909 by Gabrielle ‘Coco’ Chanel, Chanel is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories.

Armchair (fiberglass)

Designed in 1950 by Charles and Ray Eames, the iconic fiberglass chair was intentionally an entry for the ‘International Competition for Low-Cost Furniture Design’.


Founded in 1896 by Conrad Hubert as the American Electrical Novelty and Manufacturing Company, Eveready is a leading manufacturer of battery brands.

Saw (reciprocating)

Founded in 1924 by A.F. Siebert in Milwaukee, the Milwaukee Tool Corporation is a leading manufacturer of heavy-duty power tools for professional users.

Golf club (wedge)

Founded in 1979 by Roger Cleveland as ‘Cleveland Classics’, Cleveland Golf is a manufacturer of golf equipment, mostly known for its innovative wedges.

Guitar amplifier

Founded in 1962 by drummer Jim Marshall as a shop selling drums, Marshall Amplification is the world’s leading manufacturer of music amplifiers, and speaker cabinets.

Pool cleaning robot

In 1982, Peter Rasch invented a device that could automatically clean a swimming pool. He decided to work with Maytronics to develop the world’s first robotic pool cleaner.

Task table

Egon Eiermann (1904) is one of the most important German designers and architects of his generation. His classic task table is much sought-after and popular with architects.

Tote bag

Founded in 1912 by Leon Leonwood Bean, L.L.Bean is an American retail company, specialized in recreational clothing and outdoor equipment.


Introduced in 1879 by dr. Joseph Lawrence, a chemist in St. Louis, Missouri, Listerine is the world’s first antiseptic mouthwash.

Glue (stick)

Founded in 1876 by Fritz Henkel, Henkel AG & Company is a German chemical and consumer goods company, active both in the consumer and industrial sector.

Weekend bag

Founded in 1835 by Louis Vuitton as a small company crafting travel bags and luggage, Louis Vuitton today is one of the world’s most iconic luxury brands.


Founded in 1868 by Linus Yale Jr. and Henry R. Towne, Yale is a leading lock manufacturer and inventor of the pin tumbler lock.

Cricket ball

Founded in 1890 by Alfred Grace Thompson, Kookaburra is a sports equipment company, mostly known for manufacturing the most iconic cricket ball.

Armchair (asymmetrical)

Mentioned in the same breath as Le Corbusier, Mies van der Rohe and Marcel Breuer, Eileen Gray (1878–1976) was a leading designer of tubular steel furniture designs.

Felt-tipped pen

Founded in 1949 as the Japan Stationery Co., Pentel is a privately held Japanese manufacturer of stationery products, credited for inventing the world’s first felt-tipped pen.

Automotive tools

Founded in 1920 by Joseph Johnson and William Seidemann as the Snap-on Wrench Company, Snap-on is a manufacturer of high-end tools for professional users.


Introduced in 1924 by International Cellucotton Products Company, Kleenex is the world’s first facial tissue.

Aerobics sneaker

Founded in 1958 as a companion company to J.W. Foster and Sons (est. 1895), Reebok is an athletic footwear and apparel company, specialized in fitness.


Founded in 1786 by Benjamin Woolfield, who was later joined by Charles Deakin, Deakin & Francis manufacture the most iconic cufflinks around.

Task chair

Designed in 1958 by Jørgen Rasmussen as an office chair for Kevi A/S, the Kevi 2533 swivel chair is the most iconic task chair.


Launched in 1968 as a vibrating massager for relaxing sore muscles, the iconic Hitachi Magic Wand is generally seen as the mother of all vibrators.

Jacket (aviator)

Founded in 1893 as a gentlemen’s outfitter, D. Lewis Ltd is the oldest British motorcycle clothing company, mostly known for its leather jackets.


Founded in 1949 by Adolf ‘Adi’ Dassler, Adidas is a designer and manufacturer of sports shoes, clothing and accessories.


Founded in 1918 by C.N. Williamson and E.E. ‘Colonel’ Dickie as the US Overall Company, Dickies is a leading manufacturer of workwear.

Light switch

Founded in 1909 by Adolf Feller, Feller SA is a manufacturer of electrical installation products and market leader in Switzerland.

Car (roadster)

Initially, a roadster was an American term for a two-seat car with no weather protection. By the 1970s, usage of the term evolved to open two-seat cars of sporting appearance or character.

Smoke detector

Founded in 1967 in Aurora, Illinois, BRK Electronics is a leading worldwide manufacturer and marketer of a line of home safety products under the First Alert brand name.

T-shirt (hemp)

Founded in 2005 by Rob Jungmaven, Jungmaven is the world’s leading manufacturer of hemp apparel. Jungmaven is trying to change the fashion industry by using eco-friendly materials.


Founded in 1977 by Jake Burton Carpenter, Burton Snowboards played an important role in turning snowboarding from a backyard hobby into a world-class sport.

Chair (object)

Gerrit Thomas Rietveld (1888–1964) was a Dutch architect, furniture designer and one of the principal members of the artistic movement De Stijl.

Soap (rope)

Founded in 1887 by Ferdinand Claus and Georges Schweder, two Germans living in Portugal, Claus Porto is a manufacturer of soaps, bath salts and aromatic candles.


Sori Yanagi (1915–2011) was a famous Japanese product designer, who updated traditional Japanese forms for the modern age.


Founded in 1937 by Frank Lowy, Unicorn is one of the world’s largest manufacturers of dart equipment.

Bread basket

Founded in 1921 by Giovanni Alessi, Alessi is a manufacturer of housewares and kitchen utensils, mostly known for their dreadful ‘designer’ objects.

Weight scale

Founded in 1840 by metalworker A.C.C. Joachims as Germany’s first scale factory, Seca is market leader in the field of high-precision scales and measuring systems.


In the early 1960s David Littmann, a Harvard Medical School professor, created a new stethoscope with improved acoustic performances for auscultation.

Coat rack

Charles (1907–1978) and Ray Eames (1912–1988) were American designers who made major contributions to modern architecture and furniture.

Jacket (driving)

Founded in 1975 by Massimo Osti as Chester Perry Company, C.P. Company is a manufacturer of functional outerwear, mostly known for its innovative fabrics and processing techniques.

Radial arm saw

In 1922 inventor and entrepreneur Raymond Elmer DeWalt invented the radial arm saw in 1922. He founded DeWalt Products Company in 1924 to manufacture his radial arm saw, which he called the ‘wonder-worker’.

Bicycle pedal

Founded in 1951, originally as a manufacturer of ski equipment, Look today manufactures high-end ski bindings, bicycle frames and cycling equipment.

Shrub shears

Founded in 1940 by blacksmith Tsuneichi Okano, Okatsune (an acronym of the founder’s name) is the undisputed number 1 shear manufacturer in Japan.

Exercise bike

Founded in 1968 by Ray Wilson and Augie Neato, Life Fitness is an American fitness equipment company, specialized in the production of exercise bikes and treadmills.