Founded in 1932 by blacksmith Anders Winther, Winther is a manufacturer of quality bikes for kids and adults, mostly known for its iconic model 405 tricycle.

Car (rally)

First launched in 1994 and developed especially for competitive sport, the Subaru Impreza WRX STi is one of the most successful rally cars ever.

Car (roadster)

Initially, a roadster was an American term for a two-seat car with no weather protection. By the 1970s, usage of the term evolved to open two-seat cars of sporting appearance or character.

Bicycle pedal

Founded in 1951, originally as a manufacturer of ski equipment, Look today manufactures high-end ski bindings, bicycle frames and cycling equipment.


Founded in 1884 by Rinaldo Piaggio, Piaggio is the manufacturer of the world’s most iconic scooter, the Vespa.


Founded in 1836 by John Deere as repair shop and manufacturer of small tools, John Deere today manufactures agricultural, construction, and forestry machinery, and lawn care equipment.


Founded in 1929 by Wally Byam, Airstream is a brand of luxury caravans, easily recognized by their polished aluminum coachwork and the use of rivets.

Car (MPV)

Introduced in 1984, the Renault Espace is one of the first multi-purpose vehicle (MPVs) in the world. The project was started by Matra, one of the French Renault partners, but was marketed under the Renault brand.

Forklift truck

Founded in 1904 by Dr. Hugo Güldner, Dr. Carl von Linde and Dr. Georg von Krauss as Güldner-Motoren-Gesellschaft, Linde Material Handling GmbHis a manufacturer of forklift and warehouse trucks and is the market leader in Europe.

Car (limousine)

A limousine is a luxury sedan with a lengthened wheelbase, driven by a chauffeur. The first ‘stretch limousine’ was created by a coach company named Armbruster, who designed cars for big bands.

Car (compact)

Founded in 1937, Volkswagen AG is a German car manufacturer headquartered in Wolfsburg, Germany and is now the second-largest automaker in the world.

Car (estate)

Founded in 1915 as a subsidiary of the ball bearing manufacturer SKF, AB Volvo is a Swedish manufacturing company headquartered in Gothenburg.


Two wooden runners joined by a pull-bar for stability, and the word ‘DAVOS’ branded on the central wooden slat: this simple design makes the Davos the most iconic sledge in the world.

Bicycle helmet

Founded in 1985 by Jim Gentes, Giro is a US manufacturer of helmets, apparel and shoes for cycling, and goggles for skiing and snowboarding.

Snow mobile

Founded in 1942 by Joseph-Armand Bombardier, who obtained a patent for the ‘B7 snowmobile’ in 1937, Bombardier started a manufacturer of tracked vehicles designed for traveling over snow.

Steering wheel

Founded in 1946 by Enrico Nardi and Renato Danese, and initially named ‘ND’, Nardi designed some of the most recognizable steering wheels for the worlds top car manufacturers.