Founded in 1851 by John Kiehl as a homeopathic pharmacy, Kiehl’s today is a cosmetics brand specialized in skin and hair care products. In 1921, Irving Morse bought the store and developed many Kiehl’s products that are still popular today. One of them being the iconic cocoa butter and sesame oil bodylotion.
Rather than traditional advertising, Kiehl’s relies on word of mouth from existing customers. Also, they give away free samples extensively, i.e. they let the products do the talking. Priced at the lower end of prestige skin care, Kiehl’s offers a real bang for the buck. In 2000, L’Oréal acquired Kiehl’s. Not because Kiehl’s was eager to sell, but because they had difficulty handling the growing volume of orders due to their popularity.
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