Founded in 1851 by John Kiehl as a homeopathic pharmacy, Kiehl’s today is a cosmetics brand specialized in skin and hair care products.


The history of mascara goes back to the down of modern human civilization. Ever since Ancient Egypt, people want to make their eyes and eyelashes more beautiful


Founded in 1984 by Frank Toskan and Frank Angelo, M·A·C· (an abbreviation for Make-up Art Cosmetics) is a cosmetics manufacturer, mostly know for its lipsticks.


Introduced in 1879 by dr. Joseph Lawrence, a chemist in St. Louis, Missouri, Listerine is the world’s first antiseptic mouthwash.


Introduced in 1924 by International Cellucotton Products Company, Kleenex is the world’s first facial tissue.


Launched in 1968 as a vibrating massager for relaxing sore muscles, the iconic Hitachi Magic Wand is generally seen as the mother of all vibrators.

Soap (rope)

Founded in 1887 by Ferdinand Claus and Georges Schweder, two Germans living in Portugal, Claus Porto is a manufacturer of soaps, bath salts and aromatic candles.

Weight scale

Founded in 1840 by metalworker A.C.C. Joachims as Germany’s first scale factory, Seca is market leader in the field of high-precision scales and measuring systems.


In the early 1960s David Littmann, a Harvard Medical School professor, created a new stethoscope with improved acoustic performances for auscultation.


Founded in 1915 by L.A. Jackson, The London Rubber Company was a wholesaler of imported condoms and barber shop supplies.

Petroleum jelly

Vaseline was introduced in 1872 by Robert Chesebrough who visited the oilfields in Pennsylvania and discovered a healing substance in oil rig pumps, petroleum jelly.


Introduced in 1904 by pharmacist Van Horn and Sawtell as a surgical lubricant, K-Y is a water-based personal lubricant, today commonly used as a lubricant for sexual intercourse.

Hair cream

Created in 1928 by County Chemicals, Brylcreem is a hair pomade, made out of an emulsion of water and mineral oil stabilized with beeswax.

Toilet soap

Founded in 1770, Yardley of London is a one of the oldest firms in the world to specialize in cosmetics, fragrances and related toiletries products.


Founded in 1980 by Dal LaMagna, Tweezerman is a manufacturer of consumer and professional beauty tools.

Facial Mask

Founded in 1920 by Richard Estrin, Queen Helene is a manufacturer of cosmetic products that include hair care, skin care, foot care and bath care products.

Cotton swab

Invented in the 1920s by Leo Gerstenzang, the cotton swabs consist of a small wad of cotton wrapped around one or both ends of a short rod.

Face powder

Founded in 1904 by François Coty, Coty Inc. today is an American manufacturer of fragrances, color cosmetics and skin and body care products, based in New York.

Lip balm

Founded in 1895 by George F. Smith, the Rosebud Perfume Company began in a small drugstore in Woodsboro, Maryland.


Founded in 1978 by Horst Rechelbacher, Aveda is a cosmetics brand specialized in skin and hair care products, mostly known for popularizing aroma-therapy.

Lip balm (stick)

Invented in 1880 by Dr. Charles Browne Fleet, ChapStick is a brand name of lip balm now manufactured by Pfizer Consumer Healthcare.

Hair pomade

Developed in 1925 by C.D. Murray, who wanted make a quality and inexpensive, product for his Chicago Barbershop, Murray’s is one of the world’s leading hair pomades.


The first commercial sunscreen was brought to market in 1936 by Eugène Schueller, the founder of L’Oreal. During the same period, Hamilton Sunscreen came to the Australian market in 1932.


The first bristle toothbrush, resembling the modern toothbrush, dates back to the Tang Dynasty (619–907). The first patent for a toothbrush was granted to H. N. Wadsworth in 1857 in the United States.


The Band-Aid was invented in 1920 by Johnson & Johnson employee Earle Dickson for his wife Josephine, because she always cut her fingers in the kitchen.

Shaving brush

Founded in 1808 by Georges Plisson, the factory of shaving brushes Plisson quickly gained a significant reputation and became the official supplier of the Emperor Napoleon.


Launched in 1807 by Andrew Pears, Pears transparent soap is the world’s first mass-market transparent soap.


Invented in 1755 by Dr. Julien Botot for King Louis XV of France, Botot is considered the world’s first toothpaste.