Look
Established 1951Founded in 1951, originally as a manufacturer of ski equipment, Look today manufactures high-end ski bindings, bicycle frames and cycling equipment. Look produced ski bindings for Rossignol and Dynastar and pioneered a new binding, the pivot system (or FKS for Rossignol). Based on this binding, a clipless pedal for cycling was introduced in 1984. In 1985 Bernard Hinault used these pedals to win the Tour de France, which obviously contributed to the success of the quick-release clipless pedal systems. By 2000, the pedal was in widespread use on racing bicycles, track bikes, and mountain bikes, especially among experienced riders.
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