Klorane
Established 1965Founded in 1966 by Pierre Fabre, Klorane is a French cosmetics and hair care company, mostly known for its dry shampoo. Convinced that plants have benefits for health and beauty, Fabre created shampoos with active plant ingredients. The first creation was a shampoo with chamomile, dedicated to blond hair. The Klorane concept was very simple: one concern, one plant, one benefit.
The real breakthrough came in 1972 when Klorane invented the first dry shampoo. First designed to offer a response to women unable to wash their hair with water (maternity ward, hospitalized women), this innovation became a must-have for the money rich, time poor generation, and now is the most shared beauty secret worldwide.
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