Aveda
Established 1978
Founded in 1978 by Horst Rechelbacher, Aveda is a cosmetics brand specialized in skin and hair care products, mostly known for popularizing aroma-therapy.
Why on Wikiconic?
Quality, snob appeal, timeless products.
Alternatives
Schwarzkopf invented the first liquid shampoo, so that is the alternative with pedigree.
Photo credits
© Aveda Corporation, Blaine, Minnesota, US
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