Founded in 1920 by Joseph Johnson and William Seidemann as the Snap-on Wrench Company, Snap-on is a manufacturer of high-end tools for professional users. Snap-on’s first product was a new type of socket wrench. This wrench consisted of ten sockets that would ‘snap on’ to five interchangeable handles.
Instrumental in the success of Snap-on was its sales force of authorized dealers, who would use larger walk-in vans to carry a product line, thus cutting out the retail channel. Snap-on’s quality is highly regarded – in particular their classic series roll cabs (as pictured above) are sheer things of beauty – but their prices are also among the very highest.
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