Fjällräven
Kånken (1978)Founded in 1960 by Åke Nordin, Fjällräven started out as a manufacturer of backpacks for outdoor activities. Nordin invented a frame that distributed the load better across the back and increased the ventilation between the back and the backpack. This construction made it also possible to carry a heavier pack.
In the 1970’s shoulder bags were fashionable and experts felt that the risk of back pain could be reduced if the weight of school books could be distributed across both shoulders instead of just one. Nordin decided to design an affordable and functional backpack with plenty of space for school books and paper. The Kånken backpack, which was produced in cooperation with the Swedish Guide and Scout Association, was an instant success. It redistributed the weight to both shoulders and was also considered to be good for posture. Over the years, the bag’s design has barely changed.
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