ZanottaSacco (1968), Piero Gatti, Cesare Paolini & Franco Teodoro
Founded in 1954 by Aurelio Zanotta, Zanotta is one of the key players in the history of Italian industrial design. Working with designers like Achille Castiglioni, Gae Aulenti, Joe Colombo, Ross Lovegrove and the late Ettore Sottsass, Zanotta already had a big name, but in 1968 they struck gold with the Sacco, the now iconic beanbag chair.
Designed by Piero Gatti, Cesare Paolini and Franco Teodoro, when pop art was in full swing, the Sacco revolutionized conventional furniture design for ever. It was the first armchair without a rigid framed and it became one of the symbols of the young generation. In 1970 it won the Compasso d’Oro prize. Two years later it was shown for the first time at MoMa, New York. Today, it’s part of many permanent collections in some of the most famous art and design museums around the world like the Musée des Arts Décoratifs in Paris, the Victoria & Albert Museum in London and the Triennale Design Museum in Milan. Beware of imitations, the Sacco is the one and only bean bag.
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