Invented in the 1920s by Leo Gerstenzang, the cotton swabs consist of a small wad of cotton wrapped around one or both ends of a short rod, and is commonly used in cosmetics application and cleaning. Leo Gerstenzang’s product, initially called ‘Baby Gays’, went on to become the most widely sold brand name ‘Q-tips’ (the Q stands for Quality).Today, the brand almost is a genericized trademark for cotton swabs in the USA and Canada and is owned by Unilever.
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