Founded in the 1930s by Lauri Rapala, Rapala is the world’s largest manufacturer of fishing lures and other fishing related products. Initially made of cork wrapped in tinfoil and covered in melted film negatives as a cheap alternative to lacquer, their most iconic product is a balsa wood lure called the Original Floater.
* in 1962 Life published an article on Rapala. The same issue featured a retrospective on the then recently deceased Marilyn Monroe and was the bestselling issue in the magazine’s history. Because of this exposure Rapala, in the days a company with a staff of two, received two million orders for lures.
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