AdidasStan Smith (1971)
Founded in 1949 by Adolf ‘Adi’ Dassler, Adidas is a designer and manufacturer of sports shoes, clothing and accessories. Originally designed as a tennis shoe by Horst Dassler, the founder’s son, the iconic Stan Smith is most commonly adopted as an everyday sneaker.
Horts designed the Stan Smith sneaker in 1963, long before Smith was a professional tennis player. The sneaker was previously known as the Robert Haillet sneaker, named after the French tennis player. When Haillet retired from tennis, Adidas chose American tennis player Stan Smith to be his successor. The clean, classic and timeless Stan Smith sneaker grew out to become Adidas’ most famous shoe.
* Adolf Dassler’s brother, Rudolf, founded Puma, a business rival, in 1948. Puma is also headquartered in Herzogenaurach.
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