Yardley of LondonEstablished 1770
Founded in 1770, Yardley of London is a one of the oldest firms in the world to specialize in cosmetics, fragrances and related toiletries products. Launched in 1873, English Lavender is Yardley’s signature scent. Lavandula angustifolia to be precise, which is specially grown for Yardley in the South of England. In 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.
* in 1967, British model Twiggy becomes the face of Yardley. Yardley became a symbol of ‘Swinging London’ and was associated with the 1960s British youth culture of miniskirts and mod fashions.
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