AEG
Electric wall clock (1908), Peter BehrensPeter Behrens (1868-1940) was an influential architect and designer who combined art, industry, and technology to create objects for everyday use. Behrens achieved his greatest successes with his work for the Allgemeine Elektrizitäts-Gesellschaft (AEG), in which he combined Germman tradition with the demands of industrial fabrication. Responsible for the design of all products, advertising and architecture, Behrens is considered as the world’s first corporate designer.
Founded in 1883 by Emil Rathenau in Berlin, AEG initially produced electrical equipment such as light bulbs, motors and generators. In 1907 Peter Behrens was appointed as artistic consultant to AEG. This led to the creation of the company’s initial corporate identity, with products sharing common design features. The iconic wall clock (1908), a synchronal electric supply clock for alternating current, is a typical example of the simplicity and functionality of Behrens’ designs.
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