Dixie
Established 1907Founded in 1907 by Lawrence Luellen, Dixie Cup is the brand name for disposable paper cups. Luellen was concerned about germs being spread by people sharing glasses or dippers at public water dispensers. He developed an ice-cooled water-vending machine with disposable cups, and succeeded in marketing his machine to railroad companies. His devices, which would dispense cool water for one cent, became standard equipment on trains. The flu epidemic after World War I put paper cups in even higher demand. The cups were first called ‘Health Kup’, but from 1919 they rebranded themselves as Dixie Cup Corporation.
In 1969, the most iconic logo designer of all time, Saul Bass, designed the Dixie cup logo:
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