Modeling clay
Founded in 1892 by French chemist Claude Chavant, Chavant produces the most iconic non-drying sculpting clay.
Armchair (fiberglass)
Designed in 1950 by Charles and Ray Eames, the iconic fiberglass chair was intentionally an entry for the ‘International Competition for Low-Cost Furniture Design’.
Battery
Founded in 1896 by Conrad Hubert as the American Electrical Novelty and Manufacturing Company, Eveready is a leading manufacturer of battery brands.
Calculator
Designed in 1987 by Dieter Rams and Dietrich Lubs, the eight-digit ET66 calculator from Braun is a true icon of modern design.
Shirt (patterned)
Founded in 1885 by Reginald Turnbull and Ernest Asser as a gentleman’s hosiery shop, Turnbull & Asser is a gentleman’s bespoke shirtmaker.
Saw (reciprocating)
Founded in 1924 by A.F. Siebert in Milwaukee, the Milwaukee Tool Corporation is a leading manufacturer of heavy-duty power tools for professional users.
Handbag (IV)
Founded in 1925 by Adele and Edoardo Fendi, Fendi is an Italian luxury fashion house, specialized in fur and leather goods.
Golf club (wedge)
Founded in 1979 by Roger Cleveland as ‘Cleveland Classics’, Cleveland Golf is a manufacturer of golf equipment, mostly known for its innovative wedges.
Christmas lights
Originally founded in the 1920s in the United States, Noma was the largest manufacturer of holiday lighting in the world.
Guitar amplifier
Founded in 1962 by drummer Jim Marshall as a shop selling drums, Marshall Amplification is the world’s leading manufacturer of music amplifiers, and speaker cabinets.
Sandals (platform)
Born on 1 August 1936 in Oran, French Algeria, Yves Saint Laurent was one of the greatest names in fashion history.
Bicycle (BMX)
Founded in 1918 by Sentarō Kuwahara as a small family enterprise, the Kuwahara Bicycle Company started business by selling bicycle parts wholesale.
Armchair (cantilever wood)
Alvar Aalto (1898-1976) was a famous Finnish architect and designer and is mostly known for his natural and organic furniture and glassware designs.
Pool cleaning robot
In 1982, Peter Rasch invented a device that could automatically clean a swimming pool. He decided to work with Maytronics to develop the world’s first robotic pool cleaner.
Task table
Egon Eiermann (1904) is one of the most important German designers and architects of his generation. His classic task table is much sought-after and popular with architects.
Ballet shoes
Founded in 1932 by Jacob Bloch, Bloch is one of the most prestigious dance brands, mostly known for its unequalled pointe shoes.
Tote bag
Founded in 1912 by Leon Leonwood Bean, L.L.Bean is an American retail company, specialized in recreational clothing and outdoor equipment.
Mouthwash
Introduced in 1879 by dr. Joseph Lawrence, a chemist in St. Louis, Missouri, Listerine is the world’s first antiseptic mouthwash.
Tie (patterned)
Founded in 1837 by Thierry Hermès in Paris, Hermès is a fashion brand, specialized in leather goods, luxury goods and ready-to-wear.
Glue (stick)
Founded in 1876 by Fritz Henkel, Henkel AG & Company is a German chemical and consumer goods company, active both in the consumer and industrial sector.
Bicycle (motorized)
Founded in 1905 by Maurice Goudard and Marcel Mennesson as a manufacturer of radiators, Solex is mostly known for launching the first powered bicycle, the VéloSoleX.
Weekend bag
Founded in 1835 by Louis Vuitton as a small company crafting travel bags and luggage, Louis Vuitton today is one of the world’s most iconic luxury brands.
Reed diffuser
Founded in 1990 by interior designer Alessandro Agrati, Culti is a manufacturer of home fragrances, credited for inventing the reed diffuser.
Typeface (sans serif)
Designed in 1957 by Max Miedinger with help from Eduard Hoffmann, Helvetica is one of the most iconic typefaces of the 20th century.
Padlock
Founded in 1868 by Linus Yale Jr. and Henry R. Towne, Yale is a leading lock manufacturer and inventor of the pin tumbler lock.
Sneakers (high top)
Founded in 1908 by Marquis Mills Converse, Converse is an American footwear company, famous for its iconic All Star high top sneaker.
Cricket ball
Founded in 1890 by Alfred Grace Thompson, Kookaburra is a sports equipment company, mostly known for manufacturing the most iconic cricket ball.
Men’s shoes (half brogue)
Founded in 1866 by John Lobb, John Lobb Bootmaker Ltd. is a manufacturer of luxury shoes and boots for men.
Pizza oven (home)
Founded in 1970 and taken over by Trevidea in 2011, G3Ferrari is an Italian manufacturer of kitchen appliances, mostly know for its home pizza oven.
Sunglasses (women’s)
Founded in 1926 by P. Oliver Goldsmith, Oliver Goldsmith is an eyewear manufacturer, mostly know for revolutionizing the world of sunglasses.
Armchair (asymmetrical)
Mentioned in the same breath as Le Corbusier, Mies van der Rohe and Marcel Breuer, Eileen Gray (1878–1976) was a leading designer of tubular steel furniture designs.
Felt-tipped pen
Founded in 1949 as the Japan Stationery Co., Pentel is a privately held Japanese manufacturer of stationery products, credited for inventing the world’s first felt-tipped pen.
Watch (alarm)
Founded by Antoine LeCoultre in 1833, LeCoultre was a manufacturer of watches and clocks in Le Sentier, Switzerland.
Vase (crystal)
Founded in 1888 by René Lalique as a jewelers workshop, Lalique is a French glassmaker, best known for producing glass art, vases and perfume bottles.
Book (paperback)
Founded in 1935 by Sir Allen Lane, Penguin Books is a British publishing house, mostly known for its iconic paperback books.
Wall clock (railway)
Designed in 1944 by Hans Hilfike and manufactured by Mobatime for the Swiss Federal Railways, the Swiss Railway clock is an icon of modern design.
Nutcracker
The metal spring-jointed nutcracker as we know it today is invented in 1913 by Henry Marcus Quackenbush.
Automotive tools
Founded in 1920 by Joseph Johnson and William Seidemann as the Snap-on Wrench Company, Snap-on is a manufacturer of high-end tools for professional users.
Jacket (oilskin)
Founded in 1911 by Carl A. Grundén, Grundén is the most iconic manufacturer of durable foul weather garments.
Tissues
Introduced in 1924 by International Cellucotton Products Company, Kleenex is the world’s first facial tissue.
Aerobics sneaker
Founded in 1958 as a companion company to J.W. Foster and Sons (est. 1895), Reebok is an athletic footwear and apparel company, specialized in fitness.
Pedal go-kart
Founded in 1949 by Heinz Kettler, Kettler is a German manufacturer of riding toys, exercise equipment and garden furniture.
Rugby Union ball
Founded in 1823 by cobbler William Gilbert, Gilbert is the leading manufacturer of sports equipment for rugby union and netball.
Cufflinks
Founded in 1786 by Benjamin Woolfield, who was later joined by Charles Deakin, Deakin & Francis manufacture the most iconic cufflinks around.
Tiles (ceramic)
Founded in 1867 by Théophile Winckelmans, Winckelmans is a worldwide leader in the production of porcelain and vitrified tiles.
Women’s shoes (PVC)
After working with his father, the famous shoe designer Sergio Rossi, Gianvito Rossi decided to launch his own collection of women’s shoes in 2006.
Bicycle (mountain bike)
Founded in 1974 by Mike Sinyard, Specialized is a manufacturer of high performance bicycles, mostly known for introducing the world’s first mountain bike.
Task chair
Designed in 1958 by Jørgen Rasmussen as an office chair for Kevi A/S, the Kevi 2533 swivel chair is the most iconic task chair.
Golf club (driver)
Founded in 1982 by textile mogul Ely Callaway Jr., Callaway Golf Company is a leading manufacturer of golf equipment.
Wrap dress
Diane von Fürstenberg, born Diane Simone Michelle Halfin, is a fashion designer mostly known for her iconic wrap dress.